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Land Rover shifts media to JWT

Published on .

Land Rover North America, Lanham, Md., is moving its national and regional dealer media planning and buying accounts in the wake of Ford Motor Co.'s acquisition of the marketer in May from Germany's BMW Group. Media buying will move immediately from Optimedia International, New York, to Ford Motor Media, a Ford-dedicated unit of J. Walter Thompson USA in Detroit. Optimedia's buys already in place through the end of 2000 remain; any additional buys will be made by the JWT unit. Planning moves to GSD&M, Austin, Texas, from Optimedia, effective immediately. Land Rover spent $35 million in measured media last year, says Competitive Media Reporting. Dealer group spending couldn't be determined.

Copyright August 2000, Crain Communications Inc.

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