Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Land Rover steers media to DeWitt

Published on .

Land Rover North America, Lanham, Md., awarded its estimated $30 million-plus media planning and buying account to DeWitt Media, New York. Grace & Rothchild, New York, which retains Land Rover's creative, previously handled media planning. DeWitt is already a media buyer for BMW Group, which owns Land Rover.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: