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Published on .

New outdoor ads from Wolfgang Puck Food Co. apparently want pizza lovers to give piece a chance. Part of an outdoor and radio campaign running in Los Angeles, the boards feature the renowned chef's four-cheese pizza, cut to look like a peace sign. Why a peace sign? It tied in well with the "Live, love, eat" theme, said Kristin Bloomquist, director of client services at Deutsch, Santa Monica, Calif. Besides, the symbol "seemed like a natural from slicing the pizza."
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