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SWITCHING ON: Lamps do more than light up a room-they provide atmosphere. That was the message New York photojournalist Sheila Metzner was assigned to capture on film for Stiffel Co. Stiffel's print ads, its first consumer campaign in more than a decade, were created by the newly formed Chicago Creative Partnership. Copywriter: Lynn Dangel. Art director: Woody Lowe.

BILLY BALL: A curse, baseball, a local watering hole and a goat inspire Stroh Brewery Co.'s new ads for Old Style, one of the top-selling beers in Chicago. The owner of the Billy Goat Tavern cursed the Cubs in 1945 when they wouldn 't allow his goat into the ballpark. In one spot from W.B. Doner & Co., Baltimore, a goat head on the wall promises to lift the curse if he can quaff an Old Style. Copywriters: Sims Boulware, Brian English. Art director: Debbie Schedivy.


Paulina Porizkova evokes a Southwestern look for Que Viva Escada, the latest fragrance from Escada Beaute, whose seasonal scents coincide with Escada fashion collections. The $5 million international campaign via Beckmann GmbH, Munich, bows in April magazines including Harper's Bazaar, Elle and Vogue. Art director: Marion Beckmann.


Quick & Reilly takes viewers on a wild ride into the Internet to announce the launch of its QuickWay Net site (http://www. quick-reilly.com) for making stock purchases. First Edition, New York, provided the computer-generated high- speed trip. The campaign, via Grey Direct, is running on cable. Copywriter: Elizabeth Fairchild. Art director: David Drohan.

THE BIG PUSH: Price message from mouth of babe

The latest commercial in Circuit City Stores' branding campaign provides a camcorder's eye view of a baby. Unfortunately for mom and dad, his first words-in an adult British accent, no less-admonish them for paying too much for the camera. The national campaign from DeVito/Verdi, New York, pushes the electronics chain's low-price strategy. With its entrance into the New York market, Circuit City joins Best Buy as the second national consumer electronics chain. Copywriter: Rob Slosberg. Art director: Dawn Prestom.

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