EVERYTHING BUT THE GIRL: A guy creates the "ultimate bachelor pad" thanks to the Pacific Bell Smart Yellow Pages, in a new series of scavenger hunt-style commercials. Foote, Cone & Belding, San Francisco, created the campaign. Copywriter: Mike Leonard. Art directors: Sean Mullens, Iliani Matisse.
STAY AT OUR PAD: Ian Schrager's latest direct mail piece for Mondrian Hotels consists of a notepad and pencil, offering a special rate. Interspersed through the pad are artsy renderings. Mr. Schrager was the copywriter. Art director: Baron & Baron, New York.