Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Carmichael Lynch, Minneapolis, and Dennis Manarchy Productions, Chicago, hatched one tough bass to hook anglers on the strength of SpiderWire. Another ichthyo-menace created for Johnson Worldwide's campaign is made of glistening knife blades and other line-cutting protuberances.
Most Popular
In this article: