STRONG HANDS: Zodiac sports watches are just the thing for the time-conscious adventurer, in new ads whose media schedule was to include such titles as Hang Gliding and Undersea Journal. U.S. distributor Wittnauer International and Saatchi & Saatchi
Advertising, New York, decided to go beyond the beauty shots that Swiss-made Zodiac and other watches traditionally use. How tough are Zodiac watches? Well, they're endorsed by an association of ex-Navy Seals.