Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

MAKING A SPLASH: Sasson launches its 20th anniversary celebration with a spring print campaign featuring "Baywatch" star and Inside Sports swimsuit cover girl Gena Lee Nolin. Sasson Licensing Corp. created the $2.5 million campaign in-house. Ads for the line of sportswear and accessories will start appearing in March issues of magazines ranging from Glamour to Rolling Stone.
Most Popular
In this article: