YAHOO FOR A BREW: Anheuser-Busch agency DDB
Needham Worldwide, Chicago, turned to its sister office in Dallas for a Bud Light spot that's running only in Texas. In the commercial, a cowboy-hatted gent leaps and shouts above the roar of a rodeo crowd. He turns out to be a fan trying to get a beer vendor's attention. The spot, running on network affiliates and cable, also announces Bud Light's sponsorship of the Professional Bull Rider's Association.