×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LANDMARKS;ATTITUDES

Published on .

FRESHENED: Arriving on store shelves are Oreo cookies dressed in more modern-looking packaging. Nabisco Biscuit Co. wanted a '90s look to the design created by Raymond Loewy in 1951 (top). The new look includes larger lettering that the marketer says suggests the creme filling inside the U.S.' most popular cookie.
In this article:
Most Popular