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LANDMARKS;THE BIG PUSH;COLLECT CALLING FOR THE OVER-BIRDENED

Published on .

MCI Communications Corp. has snagged some classic footage from Alfred Hitchcock's 1963 film, "The Birds," for a new spot supporting 1-800-COLLECT. The commercial, via Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, makes its debut this week. It features a Tippi Hedren look-alike wearing the actual dress that was used in the movie. The woman, frantically running from birds into a phone booth, is seen making a phone call-using 1-800-COLLECT, no doubt. The tagline for the new spot is"It's fast. It's easy. It saves."
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