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Delta Air Lines focuses on customers' individuality and emotional needs in a campaign that lifted off last week. In the $60 million global branding effort from Saatchi & Saatchi Advertising, New York, passengers from around the world tie pieces of paper with different motives-like "fun" and "success"-to the strings of silver balloons that are gathered by a Delta employee. The theme is "Millions of reasons to fly today; only one that matters to you." The campaign will run in both the U.S. and Europe. Copywriter: Terry Gallo. Art director:
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