Loose change is Reason No. 024 for wearing Levi Strauss & Co.'s 501 jeans in the latest round of print advertising for the "501 Reasons" campaign, via Foote, Cone & Belding, San Francisco. Other new executions, running in a range o f magazines from Rolling Stone to Request, include a white cardboard page with a red 501 logo and an embossed Braille message: "Soft to the touch." Copywriter: Chuck McBride. Art director: Sean Mullens.