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Published on .

Elegant works of famous photographers, such as Imogen Cunningham's calla lilies, grace three print ads for Beringer Vineyards' private reserve wines. Copy in the ads use quotes from wine magazines, with a visual interpretation of words capturing the wine's essence-in this case "pure, ripe." Goldberg Moser O'Neill, San Francisco, created the estimated $3 million campaign. Copywriter:
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