Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Loose change is Reason No. 024 for wearing Levi Strauss & Co.'s 501 jeans in the latest round of print advertising for the "501 Reasons" campaign, via Foote, Cone & Belding, San Francisco. Other new executions, running in a range o f magazines from Rolling Stone to Request, include a white cardboard page with a red 501 logo and an embossed Braille message: "Soft to the touch."
Most Popular
In this article: