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Published on .

Mile-high sandwich lover Dagwood Bumstead, husband of the comics' "Blondie," stars with his wife in a spot TV campaign for Grant's Farm bread, from Publicis/Bloom, Dallas. The commercial combines animation and live action. It's the first campaign in several years for Campbell Taggart's premium brand. "The essense was to use the king of sandwiches to bring fun and excitement to the boring bread aisle," said Gary Jensen, senior VP-marketing, bread division.
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