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Owens-Corning Fiberglas Corp. scores two firsts Jan. 28-its initial appearance as a Super Bowl advertiser and the first time the company has tied the benefits of its insulation to something other than cold and heat. In the spot from Fahlgren, Toledo, Ohio, the Pink Panther uses the insulation to fend off space invaders including "Barrage of Noise." Owens-Corning will follow up on that concept when it introduces a separate sound-control product later this year.
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