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LANDMARKS;IMAGE OF THE WEEK

Published on .

image of the week: Pepsi's new look was splashed across the U.K. last week in spots that feature the blue packaging, plus the new "Change the script" tagline. The international ads from BBDO Worldwide, New York, are part of a $500 million marketing thrust for Pepsi-Cola Co. The effort will spread to the rest of the world, probably including the U.S.
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