Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

image of the week: Legendary model Paulina makes a hip, lighthearted return to cosmetics advertising in Maybelline's $10 million campaign for Revitalizing alpha hydroxy makeup. The advertising from Gotham Inc., New York, debuts Feb. 28 on network TV. Paulina, who once graced Estee Lauder's ads, is trying to reach women 30 and up for Maybelline.
Most Popular
In this article: