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Cindy Crawford morphs into an animated character in a Diet Pepsi spot that broke during the Super Bowl. She fares better than in 1994's Super Bowl, when a "Pepsi Deprivation Tank" transmuted the supermodel into Rodney Dangerfield. For Super Bowl XXX, Pepsi-Cola Co. spent close to $9 million for 4 1/2 minutes of airtime.
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