touch to "Take Me Out to the Ball Game" in new spots for Major League Baseball, via Lowe & Partners/SMS, New York.
Conde Nast Publications' headquarters will move by 1999 from Madison Avenue to Times Square. The Durst Organization is developing the 48-floor Conde Nast Building.
A "marigold" chair is one of the vibrant ad images inspired by colors in the Pantone Textile Color System. Frankfurt Balkind Partners, New York, created the first campaign for the Pantone colors used by fashion designers and tex tile manufacturers. The advertising is running in fashion business publications.
Computer internetworking provider Bay Networks turned a Boston bus into a 35-foot-long want ad. Austin Knight Advertising's "recruitment vehicle" was emblazoned with runners and the tag "Internetworking careers that set the pace."
PC, TV meet at Gateway's Destination. The debate used to be whether the future was the PC or the TV. Gateway 2000 offers its answer: both. The PC direct marketer pushes Destination, a $3,499 Pentium computer-cum-31-inch TV, in a new spot from Carmichael Lynch, Minneapolis. Gateway is trying to build interest among well-heeled PC enthusiasts, as well as business executives and educators. The spot offers a glimpse of Destination, but consumers will have to travel to Gateway's Web site (http://www.gw2k.com) for product information and reviews.