ROOTING FOR GINSENG: On first glance, the packaging and warning may suggest smokeless tobacco, but it's really Root 100 ginseng chew, marketed by Vermont Ginseng Products. And the "warnings" are zany takeoffs of the surgeon general's usual admonitions against tobacco. The ads from Crispin Porter Bogusky, Miami, are running Copywriters: Bill Wright, Tim Roper, Chris Breen. Art director: Tony Calcao.
RAISING A MUG: Albi's has the buzz for you, whether you prefer to get
it from alcohol or caffeine. The bar in Tampa, Fla., touts its two
specialties-beer and coffee-in a poster campaign from WestWayne. A
"task force" of staffers from the bar and the agency plastered the
area with the posters. Copywriter: Mike Lear. Art director: Kelley
IMAGE OF THE WEEK:
It's not quite "Phantom of the Opera," but a young man knows how to jam on a pipe organ in a spot for Topps Co.'s Push Pops candy. The pipes of the organ are formed by giant Push Pops in the 15-second commercial created by Griffin Bacal, New York.
N ur Eye Films handled production. Creative director-art director: Julius Weil.
This is Homer's home, and it can be yours, too, in " `The Simpsons' House Giveaway," part of Fox Broadcasting Co.'s biggest-ever promotional push, backing "The Simpsons" as that show enters its ninth season (AA, June 23). The grand prize is a 2,200-square-foot, four-bedroom replica of the
Simpsons' home. Kaufman & Broad Home Corp. is building the house in Henderson, Nev., in a development called Springfield, the name of the Simpsons' hometown.
the big push
BK HAS IT BOTH WAYS WITH OLD, NEW THEMES:
Burger King Corp. reminds consumers that not only can you "Get your burger's worth," but you
can also "Have it your way," in two TV spots breaking this month
that revive the company's old jingle. In each, the hold-the-pickle-hold-the-lettuce song is updated with a jazz or R&B version that shows a Whopper being built. The campaign supports a
$2.99 Whopper meal deal. Another new spot from Ammirati Puris Lintas, New York, is set to Hall & Oates' old hit, "You Make My Dreams Come True." Co-creative directors: Mark Johnson, Tom Nelson.