LANDMARKS;THE WEEK OF MAY 20, 1996;CROCODILE DONE DEED

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A trademark comes alive as Foster's beer dons Lacoste's classic polo shirt for an outdoor ad running in New York. Angotti, Thomas, Hedge created the advertising for Molson Breweries USA's Century Importers division. It's the latest execution of the beer's "How to speak Australian" campaign, which coincides with Lacoste U.S.' national reintroduction of the shirt.
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