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HOT PURSUIT: A man temporarily eludes a very disparate crowd chasing

him through gritty city locales. The contents of his case? Doughnuts

from Village Pantry. As the spot says, "It's the taste everyone's

after." Ron Foth Advertis ing, Columbus, Ohio, created the campaign,

whose other spots will focus on other daily-made products at the

Indiana convenience store chain. Copywriter: Ron Foth Jr. Art

director: Gene Roy.

SMOKE SIGNALS: Caribbean Cigar Co., a small but growing maker and retailer of premium stogies, states it plainly-"It's O.K. to be small." Caribbean is taking its campaign national for the first time with a buy in the June issue o f Playboy, via the Zimmerman Agency, Tallahassee, Fla. Copywriter: Curtis Zimmerman. Art director: John C. Towler.

image of the week: With the summer season now officially here, Beatrice

Cheese is running the latest in its seasonally themed branding ads for Reddi-wip. The generous scoop taken from a carton of Neopolitan ice cream is in the sha pe of a Reddi-wip ca n, the logo written in chocolate sauce. Cramer-Krasselt, Milwaukee, handles. Copywriter: Mike Bednar. Art director: Dan Koel.

Guacamole reveals its palliative powers in a spot for El Torito Restaurants. It's just the thing to calm a woman's hair-raising life. Cohen/Johnson, Los Angeles, created the humorous animated spot. Duck Soup Produckions handled the animation. Copywriter: Howie Cohen. Art director: Troy Wilderson.

Fungus fun from Mushroom Council

Following the path of its bigger-spending counterparts in the orange, milk and meat categories, the National Mushroom Council breaks its first TV spot. A game show contestant must complete the statement, "Fresh mushrooms go perfectly with . . ." The right answer: "Just about everything." The council has a budget of about $1 million for national cable buys. John Donaghue, who runs agency J. Donaghue & Co., Walnut Creek, Calif., created the spot in conjunction with Tony Wright, a director working through Harvest Films, San Francisco.

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