Indiana convenience store chain. Copywriter: Ron Foth Jr. Art director: Gene Roy.
SMOKE SIGNALS: Caribbean Cigar Co., a small but growing maker and retailer of premium stogies, states it plainly-"It's O.K. to be small." Caribbean is taking its campaign national for the first time with a buy in the June issue o f Playboy, via the Zimmerman Agency, Tallahassee, Fla. Copywriter: Curtis Zimmerman. Art director: John C. Towler.
image of the week: With the summer season now officially here, Beatrice
Cheese is running the latest in its seasonally themed branding ads for Reddi-wip. The generous scoop taken from a carton of Neopolitan ice cream is in the sha pe of a Reddi-wip ca n, the logo written in chocolate sauce. Cramer-Krasselt, Milwaukee, handles. Copywriter: Mike Bednar. Art director: Dan Koel.
Guacamole reveals its palliative powers in a spot for El Torito Restaurants. It's just the thing to calm a woman's hair-raising life. Cohen/Johnson, Los Angeles, created the humorous animated spot. Duck Soup Produckions handled the animation. Copywriter: Howie Cohen. Art director: Troy Wilderson.
Fungus fun from Mushroom Council
Following the path of its bigger-spending counterparts in the orange, milk and meat categories, the National Mushroom Council breaks its first TV spot. A game show contestant must complete the statement, "Fresh mushrooms go perfectly with . . ." The right answer: "Just about everything." The council has a budget of about $1 million for national cable buys. John Donaghue, who runs agency J. Donaghue & Co., Walnut Creek, Calif., created the spot in conjunction with Tony