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LANDMARKS;THE WEEK OF MAY 27, 1996;IMAGE OF THE WEEK

Published on .

Elizabeth Arden Co. has unveiled the first ad featuring its new spokesmodel, Amber Valletta, as part of an effort to strengthen overall brand image. The print ad is one piece of an $18 million marketing campaign for 5th Avenue, a new fragrance that hits stores in August. The advertising was created in-house.
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