No. 1 chicken chain KFC Corp. picked southern California to test its first lunch menu. Up to $6 million in outdoor and radio ads from Ketchum Advertising, Los Angeles, support the spring test. The 400 KFC franchisees are offering a lunch menu that features lighter, healthier fare, including chicken soup and Twister sandwiches made with grilled chicken and pita-style bread.
Paramount Pictures Corp. has begun hyping "Mission: Impossible," its Tom Cruise remake of the classic TV series about international espionage and self-destructing audio equipment. The studio is handling the outdoor and print campaign in-house. Paramount is also planning aggressive promotional efforts, led by Apple Computer.