towels, in case you get sprayed by a soda pop can. TBWA Chiat/Day,
Venice, Calif., created the campaign, running in California.
Copywriter: Mickey Taylor. Art direc tor: Deb Hagen.
FANCY FOOTWORK: Oscar De La Hoya, who won the World Boxing Council welterweight crown this month, joins the celebs in Florsheim Group's "Sole of success" campaign, created in-house. Copywriter: Kirt Mancuso. Art director: Debbie Padnaude.
image of the week: Fitness guru Jack LaLanne is the first octogenarian to be featured in Details' annual "Sex Issue," now in its fifth year. The May issue includes a Q&A with Mr. LaLanne, who notes that "everything I do is hard, everything has to do with strength and endurance." So far, he has endured 82 years. David LaChapelle was the photographer.
The Cartoon Network urges viewers to be a "vacuum head" in one of a dozen
short art films for its "Animate Your World" campaign to get people to use their imaginations. In this case, the cable network wants you to open your mind and suck in every experience. The New York and San Francisco studios of Curious Pictures are providing a range of animation styles for the shorts.
Foot Locker's `Stripers' make the call
A pair of Foot Locker employees, on a break at the mall, analyze the footwear needs of passers-by, in one of two new spots created by Bates USA, New York. The two commercials cast the shoe retailer's "Stripers"-its sales personnel, clad to resemble referees-as the definitive experts on athletic footwear. The "Break Time" corporate spot is airing through June on TNT basketball telecasts. The other commercial is part of an ad program linking with Nike. Copywriter: Matt Peterson. Art director: Ritch Goldstein.