LANDMARKS;THE WEEK OF APRIL 22, 1996;ATTITUDES;OSTRICH-EYE VIEW;CEREAL-IZED;IMAGE OF THE WEEK;FOUND ART;THE BIG PUSH; NICORETTE GOES OVER THE COUNTER

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Men and poodle watch Monsanto Co.'s Roundup at work,

via Glennon Cos., St. Louis. Duck Soup Producktions, L.A., created an animated dandelion.

"The Mask" joins Cap'n Crunch on boxes of the Quaker Oats Co. brand. Life cereals will get similar visits by the character from New Line Television's Saturday morning series on CBS.

A Donna Karan Parfum ad featuring an artful nude has had no trouble finding space in most magazines, even though The New York Times Magazine rejected it for being too risque. The ad, created in-house by Donna Karan Beauty Co., is running everywhere from Vanity Fair to The New Yorker.

DiscArt is taking the D out of CD, thanks to technology it has imported from Germany. The Chestnut Ridge, N.Y., company says it's the first in the U.S. to produce non-circular compact discs. The company is marketing the CDs for promotions and premiums, as well as to music companies and CD-ROM publishers.

SmithKline Beecham is giving a $40 million ad push to Nicorette as it becomes the first smoking cessation drug to hit the general market. The campaign from Jordan, McGrath, Case & Taylor, New York, is aimed at 25-to-55-year-olds. National TV and print ads will run through the rest of the year. In a TV spot, a ticking clock sound gives way to bass riffs, and smokers are encouraged to use the nicotine gum to break their bonds to cigarettes. The American Lung Association will provide a national hot line with educational support.

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