LANDMARKS: THE WEEK OF AUGUST 11, 1997

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attitudes:

DEEPLY ROOTED EMOTIONS: There's some soul-searching going on in the garden, in new ads for Ortho products. The ads tell stories of love and hate-pertaining to tomatoes, roses, weeds and bugs-rather than merely listing product attributes. BBDO Worldwide, Los Angeles, created the ads for Monsanto Co. Copywriter: Max Godsil. Art director: Mic Kuisel.

ELVIS EXTRAVAGANZA: TV Guide marks the 20th anniversary of the death of Elvis Presley with a split-run cover of the issue that hits newsstands today. Four separate covers feature Elvis in photos taken (clockwise, from top l.) in 1958, around 1962, '68 and '73. TV Guide also has set up a 900-number where callers can hear excerpts of an interview that the magazine conducted with The King in 1956.

IMAGE OF THE WEEK: Not to be outdone by Jockey's amateur sportscaster contest (AA, Aug. 4) or BVD's extreme bowlers (AA, July 21), Fruit of the Loom includes 1.25 million pairs of mini-underpants in an insert in the Sept. 4 Rolling Stone. The multimedia campaign from Laughlin/Constable, Milwaukee, introduces the Comfort brief. Copywriter: George Brumis. Art director: Jorg Decker-Hibbel..

found art----Abercrombie & Fitch Co. late last month debuted A&F Quarterly, a magazine including lifestyle articles as well as advertising from the sportswear marketer. The next issue, hitting Abercrombie & Fitch stores Nov. 1, will include advertising from other, complementary marketers in such categories as cars and electronics. Shahid & Co., New York, designed the "magalog." Bruce Weber was the photographer.

the big push---Kids coach hoop stars on nugget dunking

Little dippers show big ones the proper technique for "dunking" Chicken McNuggets in a spot that broke late last week for McDonald's Corp. The commercial, from Burrell Communications Group, Chicago, supports a price promotion. Building on earlier spots that show NBA greats getting instructions from kids, this commercial brings WNBA stars into the picture. The NBA's Grant Hill is joined by WNBA counterparts Teresa Witherspoon, Michelle Edwards and Cynthia Cooper. Copywriters: Vince Verdooren, Lisa Nixon. Art directors: Vince

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