×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LANDMARKS;THE WEEK OF AUGUST 26, 1996;THE BIG PUSH;THE GREEN & GOLD & SWOOSH

Published on .

The ghost of legendary Green Bay Packers coach Vince Lombardi still stalks the frozen tundra of Lambeau Field-or at least he does in a new Nike campaign from Wieden & Kennedy, Portland, Ore. That growling mug is the face of Jerry Stiller, who plays George's eccentric father on NBC's "Seinfeld." The $20 million ad campaign for the athletic footwear giant pushes Nike's brand, football footwear and NFL-licensed apparel. Creative is slated to run throughout the NFL season, which officially kicks off this weekend.
In this article:
Most Popular