LANDMARKS;THE WEEK OF AUGUST 26, 1996;THE BIG PUSH;THE GREEN & GOLD & SWOOSH

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The ghost of legendary Green Bay Packers coach Vince Lombardi still stalks the frozen tundra of Lambeau Field-or at least he does in a new Nike campaign from Wieden & Kennedy, Portland, Ore. That growling mug is the face of Jerry Stiller, who plays George's eccentric father on NBC's "Seinfeld." The $20 million ad campaign for the athletic footwear giant pushes Nike's brand, football footwear and NFL-licensed apparel. Creative is slated to run throughout the NFL season, which officially kicks off this weekend.
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