LANDMARKS: THE WEEK OF AUGUST 31, 1998

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Attitudes

NEW WORLD OF WINE: If the Americas were one grapevine, some of the choicest fruit might come from Chile, home of the Vina San Pedro wineries. The vintner and Shaw-Ross Inter-national Importers support 35 Sur varietals with a page ad in wine enthusiast magazines. Porto Advertising Agency, Santiago, handles.

IF I ONLY HAD A TAPE: Leo Burnett USA, Chicago, borrowed from "The Wizard of Oz" for the launch of Oldsmobile's Silhouette Premiere. The minivan boasts a built-in video entertainment system. The poster is in movie theaters. Copywriters: Lavelle Smith, John Kistner. Art directors: Catrina Christensen, Lawrence Lee.

IMAGE OF THE WEEK: New Calvin Klein model Justin Chambers gets cuddly with his real-life daughter in Calvin Klein Cosmetics Co.'s launch of new fragrance Contradiction for Men. In-house agency CRK Advertising, New York, created the estimated $10 million TV and print campaign. Copywriter: Glenn O'Brien. Art director: Peter Hansson.

found art

Details gets ready for school with its "Hooked-Up" college promotion. The effort includes a 28-page ad section in the October issue of the Conde Nast Publications magazine. The section is set up like a comic book, with advertisers' products, including MasterCard and Levi Strauss & Co.'s Silver Tab, placed in the plot line. Ads for the marketers also are included in the section.

THE BIG PUSH: BRANDY BEDAZZLES FOR COVER GIRL

Cover Girl Cosmetics supports its fall color collection-called Bewitch, Bejewel, Bedazzle-with a :30 featuring teen singer and TV actress Brandy. The star of UPN's "Moesha" sings an R&B version of the Cover Girl "Easy Breezy Beautiful" jingle. Supermodel Tyra Banks also appears in the commercial. The spot from Grey Advertising, New York, breaks today on network, syndicated and cable TV. Brandy is exclusively contracted to appear in TV advertising for the Procter & Gamble Co. brand. Copywriter: Alice Ericsson. Art director: Mark Fina.

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