LANDMARKS: THE WEEK OF AUGUST 4

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attitudes:

JINGLE ALL THE WAY: It's some good listenin' for clients of Young & Rubicam, as the New York-based agency has collected 14 jingles it created into a CD dubbed "Name That Tune." In addition to the "Softer Side" jingle for Sears an d "Everybody Needs a Little" for KFC, other advertisers on the CD are Cadbury Beverages' 7UP, Dr Pepper and Diet Dr Pepper; AT&T; Xerox; Molson Ice; the U.S. Army; and the YMCA.

sporting chance: Tennis player Goran Ivanisevic helps Sergio Tacchini expand into sportswear, in a spot airing in Italy. He volleys with a snowboarder, mountain climber and speed skater. Armando Testa, Milan, handles. Meiert Avis of Windmill Lane Productions, Santa Monica, Calif., directed. Movie Magic International, Milan, also assisted. Creative directors: Maurizio Sala, Alberto Baccari.

IMAGE OF THE WEEK: The creative team at Bozell, Minneapolis, worked with the Weekly World News to find a new job for the tabloid's famed Page 1 "Bat Boy." Now he uses his fangs to bite into Freschetta Bakes & Rises frozen pizza, marketed by Schwann's Sales Enterprises. Copywriter: Bruce Hannum. Art director: Carol Henderson.

found art: Four horses of a different color gallop in with the news that BMW of North America is introducing those same new colors for its 3 Series. Ritta & Associates, Englewood, N.J., created the direct-mail piece. The new colors are Avus Blue, Ascot Green, Sierra Red and Cosmos Black. Copywriter: Kay Ritta. Art director: Steve Gray.

the big push: KEEPING IN TOUCH WITH PARTY ANIMALS: When the owner is away, the pets will play-like animals-in a commercial for Ericsson Corp.'s mobile phones. The pets' mistress reminds them that "you know the rules," then leaves with her mobile phone. Despite that, the pets party hearty but pause long enough to listen to to the woman, by speaker phone, when she checks up on them.The campaign also includes another spot, plus print, via Creswell, Munsell, Fultz & Zirbel, Cedar

Rapids, Iowa. Copywriters: Laura Reilly, Jeff Hartz. Art directors: Donna Ahmann, Connie Collins.

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