LANDMARKS;THE WEEK OF DECEMBER 16, 1996;PUMA MAKES FUTURISTIC RETURN TO U.S. TV

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Puma, the world's No. 4 sporting brand, has returned to U.S. TV after a decade's absence. The "retro-futuristic" spot from Gyro Worldwide, Philadelphia, supports Puma's touted Cell non-foam cushioning technology. Gyro enlisted ac claimed music video producers Jonathan Dayton and Valerie Faris to direct. The spot is airing on MTV, ESPN and in spot markets, as well as globally. Print launches early next year. Budget wasn't disclosed, but U.S. spending in 1995 was less than $1 million. Copywriter: Billy Ghoat. Art director: Ron Short.
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