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LANDMARKS;THE WEEK OF DECEMBER 2, 1996;IMAGE OF THE WEEK:

Published on .

A Christmas cookie depicting an overindulging Santa, and the admonition "You better watch out," greet magazine readers in a holiday-theme ad for Pepto-Bismol. Leo Burnett USA, Chicago, created the ad for the Procter & Gamble Co. brand. Copywriter: Chris Haxager. Art director: Charley Schreck.
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