JUST LIKE BOND: A fictitious rogue named Mr. Onaclov is spokesman for the Volcano, a new butane lighter boasting a 2,500-degree flame. Martin Creative, Los Angeles, generated the print campaign for Volcanic Trading Co. Estimated ad spending for the next 12 months is $2 million to $3 million. The rakish Mr. O expounds on the merits of decadence and indulgence and, as might be expected, the Volcano. Copywriter: Sally Hogshead. Art director: Jean Robaire.
COOL CLAUS: Santa trades in his red suit for leather and romps with supermodels Tatiana Patitz and Helena Christensen in a spot for a CD titled Very Special Christmas III. Sales of the disc, featuring contemporary artists' renditions of popular holiday songs, benefit the Special Olympics. Kovel Kresser & Partners, Venice, Calif., created the spot. Copywriter: Steve Greaves. Art director: Brennon Bynum.
IMAGE OF THE WEEK: General Motors Corp.'s Saturn subsidiary pokes fun at the way other companies sell cars in a 1998 model-year magazine spread ad. The salesman that Hal Riney & Partners, San Francisco, created in the ad personifies the opposite of Saturn's no-pressure sales techniques. Copywriter: Dave O'Hare. Art director: Dennis Lim.
The Wisconsin Central Railroad is celebrating its home state's 1998 sesquicentennial by marking the occasion with a specially painted locomotive. The engine, emblazoned with a map of the Dairy State, will travel mainly in Wisconsin but also may go to surrounding states, as well as visit special events marking Wisconsin's 150th birthday. Laughlin/Constable, Milwaukee, created the ad. Copywriter: John Schaub. Art director: Jason Herkert.
THE BIG PUSH: PAM NATURALLY HEEDS CALL OF THE WILD
Pam cooking spray for the first time forsakes the kitchen for the great outdoors in a new TV campaign that highlights its use of canola oil for fat-free cooking. In the commercial, an angler is in the process of cooking his catch, but when he pulls out a can of Pam, woodland creatures freeze in their tracks. He then reassures the animals by telling them: "Relax, it's all-natural." Y&R Advertising, New York, created the campaign for International Home Foods. Copywriter: John Bollinger. Art director: Michael Brennecke.