LANDMARKS: THE WEEK OF FEBRUARY 17, 1997

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Attitudes

SHIRT ICON: The Beefy-T bull is the focal point of TV and print ads relaunching the T-shirt line from Hanes Printables. The bull icon, in various permutations, highlights such qualities as the wide variety

of colors available. Long Haymes Carr, Winston-Salem, N.C., created the campaign for the division of Sara Lee Corp. The 30-second spot is running mainly in regional college basketball buys, through the March tournaments. The print ads are running in consum er and trade publications. Copywriter: Ryan Mulqueen. Art director: Michael Powers.

SHOE ICON: Keds Corp. claims icon status for its shoes in a $5

million print and outdoor campaign breaking next week via Foote, Cone & Belding, San Francisco. Famous photographers will interpret the shoes as a great American icon t hat's "Meant to be worn." The

first execution in the campaign was shot by ad and fashion photographer Albert Watson, and the featured Keds shoe is the

Champion Oxford. Senior VP-group creative director: Jeff Iorillo. Art director : Michelle Manasseri.

image of the week: A good eye is required for the "Expose the Phonies Contest" backing SuperStock's Vintage II catalog of historical photos. The Jacksonville, Fla., stock photography house has included some re-created photos, lik e the one above, among the 1,800-plus pictures

in the catalog. The three contestants who spot the most re-creations will win '60s pinball machines.

Found art

Eustace Tilley meets Dick Tracy in a special "Crime and Punishment" issue of The New Yorker. The issue, out today, also marks the magazine's 72nd anniversary. The cover is only the third time a New Yorker anniversary issue has fe atured something other than the classic image of the Eustace Tilley character created by Rea Irvin. The Regency dandy first appeared on the inaugural issue in 1925. Pulitzer Prize-winning artist Art Spiegelman drew the "Dick Tille y" cover, including the butterfly that traditionally accompanies Tilley.

The big push

Converse kicks off Rodman commercial

Converse has quickly capitalized on signing National Basketball Association bad boy Dennis Rodman to an endorsement deal by incorporating him into a spot launched last week. The commercial backs the All Star Springfield basketball shoe, in stores now. Houston Herstek Favat, Boston, created the spot, which will run through March on cable networks MTV, BET and ESPN. Mr. Rodman will get his own shoe from Converse, the All Star 91, next fall. Copywriter: Roger Baldacci. Art director: Paul Renner.

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