CHANEL'S NO. 75: Pop art legend Andy Warhol's vision of classic fragrance Chanel No. 5 takes center stage in the company's print campaign celebrating the scent's 75th anniversary. Copy refers to Coco Chanel and Andy Warhol as "two innovative creators." Chanel created the advertising in-house; DDB Needham Worldwide, New York, handled media. Creative director: Jacques Helleu. Copywriter: Sheila White.
image of the week: Fibo-Trespo's Laminatefloor is tough enough to handle heavy traffic, unless you regularly entertain an elephant that favors stiletto heels. A $5 million magazine campaign via Holland Mark Martin, Boston, backs th e U.S. introduction of the Norwegian company's flooring. Copywriter: Tim Gilligham. Art director: Sandi Quatrale.
A conga line of computer-animated toys transforms into Playskool's new Soft Walkin' family of soft vehicles and animals. Griffin Bacal, New York, created the 30-second commercial for Hasbro's Playskool brand, with help from Editing Concepts. Copywriter: Mindy Rosengarten. Art director: Karen Abada.
CHEVROLET'S NEW MALIBU BOWS
General Motors Corp.'s Chevrolet on March 1 brings back the Malibu nameplate after a 14-year absence, with a 60-second spot during the NCAA basketball playoffs on CBS. Retired basketball star Julius Irving makes a cameo appearance as the midsize sedan travels around the U.S. Tagline on the commercial from Campbell-Ewald, Warren, Mich., is "The car you knew America could build." Print hits in April magazines.Copywriter: Patrick O'Leary.
Art director: Robin Todd.