Shepherd (top) and Wesley Stinson. Copywriter: Kevin Sutton. Art director:
MOTORCYCLES FOR MS.'s: Dudley Perkins Harley-Davidson believes its motorcycles have a certain appeal to women, too. The dealership's bus shelter ad was created by Amazon Advertising, a new San Francisco shop specializing in ads tha t take a woman's point of view. Copywriter:*Lynda Pearson. Art director: Kim Schoen.
The Plymouth Breeze sees itself as "Standard equipment for new families" in a spread for the 1997 model. The ad is part of the Chrysler Corp. division's year-old strategy to reposition itself as a fun, affordable, younger, entry- level brand. Bozell, Southfield, Mich., handles. Copywriter: John Curtis. Art director: Jaime Perry.
Cap'n Crunch elicits eye-popping testimonials over the addition of blue and purple to Crunch Berries cereal, in a spot created by Foote, Cone & Belding, Chicago. Quaker Oats Co.'s Cap'n Crunch character has the role of roving repor ter, interviewing kids on the new colors. Curious Pictures, New York, handled the animation. Copywriter and art director: Gary Rosenbaum.
With Kia, there's no place like dome
If you lived inside a snow dome, one of those shake-up-the-flakes tchotchkes, you'd probably want out. Which is exactly what a woman attempts in a spot breaking today from Kia Motors America and Goldberg Moser O'Neill, San Francisco. The toylike woman drives a Sportage sport-utility vehicle through the glass wall to gain her freedom. It's one of four funny new commercials airing in 86 markets. Kia this year ups its ad spending to $35 million to $40 million, vs.