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SLEEPY HEADS: Hampton Inn hosts the Insomniacs Club for a restful evening in a new 30-second spot from DDB Needham Worldwide, Dallas, breaking today on cable TV. The first new campaign in two years for the chain uses the new tagline "We make it easy to take it easy," with print support. Copywriter: Kevin Sutton. Art director: David Ring.

LISTEN UP: Descriptions of sounds are the focus of National Public Radio's print campaign, from August Lang & Husak, Bethesda, Md., the most expansive effort in 27 years through barter exchanges with Time, Harper's and other magazines. Copywriter: Susan Olsen. Art director: Chris Stark.

IMAGE OF THE WEEK: A. Testoni turned to art photography to define its products, a line of shoes and leathergoods manufactured in Bologna, Italy. The campaign, created in-house, will be carried in the spring fashion issues of The New York Times, GQ and Vogue. Art director: Mario Catalano. Creative director: Roger Corona.

ads we can do without

Just as Calvin Klein has cleaned up his act, Gucci has taken his place with an overtly sexual spring print advertising campaign, developed in-house. The raciest of the ads broke in the February issue of Elle and features a young couple cavorting in the back seat of a car. A company spokeswoman said there are no immediate plans to run this particular ad again in the U.S. Art director: Lee Swillingham. Photographer: Luis Sanchis.


Ford Motor Co.'s Ford Division is launching a new "Built to last" tagline in ads debating during CBS' Winter Olympics telecasts. J. Walter Thompson USA, Detroit, created six new spots featuring actor John Corbett of TV's "Northern Exposure" telling stories about people and their vehicles. Ford's longtime tag was "Have you driven a Ford lately?" By summer, all Ford ads will be in storyteller format. Copywriters: Bruce Rook, Lauren Crane and Merritt Fritchie. Art directors: Mike Priebe, John Kamerer and Paul Kirner.

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