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LANDMARKS: THE WEEK OF JANUARY 13, 1997: ATTITUDES: FOOD FOR THOUGHT

Published on .

McDonald's Corp. offers somewhat unappetizing money-saving tips to emphasize value in three spots running in Chicago. One suggests saving on laundry expenses by taking clothes to a thrift shop, letting the store c lean them and then buying them back cheap. The kitschy spots were originally produced in Leo Burnett Co.'s London office; new voice-overs were supplied in Chicago. Copywriter: Jane Atkinson. Art director: Matt Hazell.
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