LANDMARKS: THE WEEK OF JANUARY 13, 1997: ATTITUDES: PURE INTENTIONS

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Groupe Danone has used naked babies before in its Evian water advertising to symbolize purity, but a public outcry led it to pull the latest effort. Europeans have grown sensitive to such ads in the wake of recent reports of pedophilia in Belgium. Euro RSCG BETC, Paris, modified the ads in the French Evian campaign-the infant girl is now shown only down to her waist. Copywriter: Valerie Chidlovski. Art director: Damien Peyret.
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