FANTASTIC SIGHTS: A series of hallucinatory images unfolds in a new spot for Showtime, created in-house. The 90-second ad, called "Branding `98," broke last week, and is running on national TV. Director: Marcus Nispel.
LIFE AND DEATH: The real-life health crisis of Randy Morgan plays out in a series of spots for St. Thomas Health Services, Nashville, from Endres Eng Wilson. The six commercials, directed by Oscar-winning documentarian Barbara Kopple, were filmed during seven days, as Mr. Morgan went from diagnosis to surgery for cardiac catheterization to repair a tear in his aorta. He was released after six days in the hospital. Copywriter: Kevin Endres. Art director: Sharon Harms.
IMAGE OF THE WEEK: Jockey International gets caught with its pants down in a prelude to a $10 million consumer ad campaign set to break in March, the first work from new agency Grey Advertising, New York. The teasers run in January and February issues of Body Fashions Intimate Apparel. Copywriter: Jan Egan. Art director: Ron Castillo.
DreamWorks SKG is gearing up for its first animated feature, "The Prince of Egypt," scheduled to arrive during the fall/winter holiday movie season. The faithful retelling of the story of Moses, albeit set to music, won't have a bevy of tie-ins or a promo blitz. But a modest licensing effort is planned, including a publishing program from Penguin/Putnam.
THE BIG PUSH: MAKING HIS MOVE
Reebok International is back on TV with NBA star Allen Iverson-and a new move. In November, a spot introduced Mr. Iverson's signature shoe, The Answer, and spotlighted his cross-over. A new spot, "Recognize New
Move," broke last week supporting a new white version of the shoe and showcasing a new Iverson move, a combination of fakes and 360-degree maneuvers, as well as Reebok DMX technology spokesman Spencer White. The Heat, Boston, a division of Heater Advertising, handles. Copywriters/ad directors: Demane Davis, Khari Streeter.