PLUGGING AWAY: Toasters are all dressed up for work in a spot for Goodwill Industries of Toronto. "Isn't it time your old toaster got a job?" the voice-over asks, and goes on to suggest donating the appliance to Goodwill, where i t will be sold to make money to fund job-training programs. The theme: "Goods to jobs to futures." FCB Canada created the paid media campaign, Goodwill's first-ever TV effort in Canada. Copywriter: Kearney Freeman. Art director : Barry Chemel.
DESERT ON THE PATIO: Woodard's Westminster Collection can lend "Elegance to any setting," even one that's barren and lifeless. Stark locales are the backdrop for the company's 1997 collection of casual furniture. After all, any fur niture looks good "at a beautiful house next to a wonderful pool," noted Woodard President Mark McNally. Michael Meyers & Associates, Chicago, set other ads on an ice floe and inside a cavern. Copywriter: Rick Davis. Art director: Ed Han.