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LANDMARKS: THE WEEK OF JANUARY 27, 1997: THE BIG PUSH: QUIK-THINKING BASEBALL PLAYERS

Published on .

You never know what you'll find while shagging down an errant baseball. Last year, one kid found Nissan's Mr. K. Now, another boy and the Nestle Quik bunny discover a kindly old lady who serves them chocolate milk. In the Quik spot from McCann-Erickson Worldwide, San Francisco, the youngster and the animated rabbit purposely send the ball into the woman's spooky-looking house, which their teammates won't go near because of the "witch" who resides within. C
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