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LANDMARKS: THE WEEK OF JANUARY 27, 1997: IMAGE OF THE WEEK

Published on .

To anchor its latest slogan, "Generation Next," Pepsi-Cola Co. developed "Anthem," a 60-second montage of images set to a hip-hop beat. The spot from BBDO Worldwide, New YOrk, was scheduled to debut on Super Bowl XXXI (see Bob Garfield's review of Super Bowl advertising, starting on Page 1).
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