LANDMARKS;THE WEEK OF JULY 15, 1996;ATTITUDES;SNAPPING UP PRIZE

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Shooting for some attention from art directors and commercial photographers, Eastman Kodak Co. is promoting the new Kodak Big Board Award. Outdoor teasers in studio districts of Chicago solicit entries; a winner will be selected in September. Competitions in other major cities will follow. Kodak also relied on a 5,500-piece mailing and ads in local publications, via Eric Mower & Associates, Syracuse, N.Y.
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