LANDMARKS;THE WEEK OF JULY 15, 1996;THE BIG PUSH;LITE TOUCH TO DEMOCRATIC PROCESS

Published on .

Most Popular
Miller Brewing Co. takes a jaded look at the political process in the latest commercial for its "Miller Lite Party" election year series. A stroll on a giant political game board shows a young man his right to choose, whether it be candidates or beer. As cardboard-cutout renderings of unctuous politicians spring up in his path, he also discovers a more savory option: a smiling blond waitress with Lite beer. The 30-second spot from Leo Burnett USA, Chicago, incorporates the slogan "Choose Lite" and the tagline "Life is good."
In this article: