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LANDMARKS;THE WEEK OF JULY 15, 1996;FOUND ART

Published on .

Before advertisers stepped in with nearly $700 million in paid airtime, NBC Sports was already backing its impending Olympics coverage with a dozen 20-second promos. West End Editorial, New York, handled production of the spots, wh ich feature a dreamlike blend of scenes from past Olympic greats in action plus the modern skyline of Atlanta, host of the '96 Summer Games.
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