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LANDMARKS;THE WEEK OF JULY 29, 1996;FOUND ART

Published on .

Feminist protests have burst Source Perrier's "Wonderbubbles," as the water marketer pulled posters featuring bare-breasted women with Perrier bottle caps covering their nipples. The Belgian ad, created by Publicis FCB, Brussels, was headlined "Wonderbulle," which translates to "Wonderbubbles," a pun on TBWA's international outdoor board and magazine campaign for Playtex's Wonderbra. The Perrier posters had been scheduled to run through July. They were replaced by ads for sister brand Vittel in the wake of a boycott threatened by the European Women's Lobby.
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