Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Feminist protests have burst Source Perrier's "Wonderbubbles," as the water marketer pulled posters featuring bare-breasted women with Perrier bottle caps covering their nipples. The Belgian ad, created by Publicis FCB, Brussels, was headlined "Wonderbulle," which translates to "Wonderbubbles," a pun on TBWA's international outdoor board and magazine campaign for Playtex's Wonderbra. The Perrier posters had been scheduled to run through July. They were replaced by ads for sister brand Vittel in the wake of a boycott threatened by the European Women's Lobby.
Most Popular
In this article: